The Architecture of Beauty
A professional program for stylists who believe beauty begins with intention, is shaped by skill, and is honored through exceptional care. If this reflects the way you work, you're in the right place.
Atlas Locator
Clients directed to your chair
Featured placement on the Celviá Atlas — our stylist locator embedded across the consumer experience. When a client is ready to go further, the Atlas connects her to verified Atelier stylists in her city. A standing referral, running continuously in the background.
Professional Pricing
Preferred pricing from day one
Professional-exclusive pricing across hair, tools, and accessories — supporting both behind-the-chair work and client-facing retail. Tiers are earned quarterly, based on total account spend across all Celviá purchases. The relationship is active. The pricing reflects that.
Shade System
The complete Celviá colour palette
Access to all 50 professional shades spanning core, dimensional blends, reds, and The Palette virgin collection — including shades unavailable through any consumer channel. The same system across all professional constructions, for seamless continuity from consultation to install.
Education
Priority access to the curriculum
Priority enrollment in digital and in-person Celviá education — technique, colour, formulation, and blending. Designed to add something real to your practice, not simply remind you of what you already know.
Editorial
Campaign & story opportunities
Atelier stylists are featured across Celviá editorial, social, and campaign storytelling. Your work deserves an audience beyond your chair — we help put it there, on your terms.
Pre-Launch & Infrastructure
First access, and everything around it
Pre-launch access to new shades, tools, and seasonal releases before the public. A Atelier welcome kit with core Celviá tools for professional use. Point-of-sale displays and seasonal marketing support to close the sale at your chair.
Cassadi Currier has spent more than a decade behind the chair in New York City, Los Angeles, and beyond, working closely with hair and the tools used to shape it. Over time, that level of proximity changes the way you see things — how something moves, how it holds up, how it feels in the hand.
For Cassadi, performance and presentation have never been separate ideas. One informs the other.
Celviá is the result of that perspective. Built with a stylist's standards for performance and a creator's eye for beauty, every piece is designed to feel as considered as it looks. When both are present, the difference speaks for itself.
To the stylist reading this —
The best results never come from a product alone. They come from the stylist — their eye, their judgment, their care for the details most people never notice.
Celviá exists because I believe the tools and hair we work with should meet that same standard.
Celviá was never just about creating beautiful products. It's about building something alongside the artists who understand this craft at its highest level — stylists who care about the details as much as I do.
I have enormous respect for the work you do, and I'm excited about what we can create together.
You bring the vision. Celviá provides the medium. The wearer is the muse.
Every weft is made from Slavic and European single-donor hair — full cuticle intact, sourced with the kind of care that shows in how it moves, holds color, and wears over time. There are no textile dyes. Color is applied through a proprietary process developed to give you permanence and consistency that holds up in the real world, not just on arrival.
Slavic & European
Single-donor, full cuticle intact. The standard that makes the difference you can feel.
Textile Dye Free
Proprietary coloring process. Developed for permanence, consistency, and longevity.
Built to Your Method
Micro wefts and hand-tied wefts in single weft units. Keratin and individual bonds in 25g packs. If your method isn't listed, ask — virtually any construction can be created.
10″ – 30″
Seven texture options from straight through to kinky curly. High-quality Asian and Indian hair also available on request.
At this stage, every color match is handled personally. Stylists submit photos of their client, and Cassadi reviews each one herself, stewarding the match from start to finish. It isn't automated, and it isn't reduced to a dropdown menu. This level of attention is what separates hair that is close from hair that is truly right.
For stylists who prefer to work with a tactile reference, Celviá color rings are also available to support precise shade matching.
Most orders ship within four days of placement. There are no minimums — whether you need a single weft or a full order. Custom creations may require additional lead time.
If anything ever feels off, you won't be navigating a returns portal or waiting on a support ticket. You'll hear directly from Cassadi. The hair is guaranteed — and so is the relationship behind it.
Fifty professional shades — drawn from the earth, named for what they are. Plus The Palette, Celviá's virgin collection. Every shade available across all constructions. Color rings available to Atelier members for precise matching at the chair.
Palette 3 is European single-donor hair in its most honest state — completely raw, completely virgin, untouched. Palettes 4 through 7 progress from there using Celviá's proprietary process, a lift so gentle it's comparable to a bleach bath. Each step is precise and considered, preserving the integrity of the hair while giving the colorist a head start no other line can offer. Bleach it further. High lift it. Tone it. Lowlight it. Perm it. The Palette exists so the only boundary is your vision. Not a finished shade. A beginning.
Color rings available to all Atelier members. Every shade available across all constructions.
The Celviá texture collection is created through a proprietary permanent process — non-chemical, exclusive to Celviá, and developed specifically to ensure that even the brightest blondes hold their pattern without tarnishing over time. Still and Drift are the only two textures that are completely natural and unaltered. Every texture from Ripple through Surge has been permanently altered through this process. The tighter the curl pattern, the shorter the lifespan of the texture — worth communicating to your client at consultation.
The Celviá color ring and texture ring are sold together as one system. When your rings arrive, wash the texture ring and allow it to air dry completely before use — this is how you'll see the true pattern of each texture, exactly as it will behave on your client.
Hair discounts are earned quarterly, based on total account spend across all Celviá purchases — hair, tools, and accessories all count. CelviCash accrues on every order and is redeemable anytime as store credit. No minimums. No required category mix.
| Length | Pro | Maison (5%) | Couture (10%) | Premier (15%) |
|---|---|---|---|---|
| 10" | $70.00 | $66.50 | $63.00 | $59.50 |
| 12" | $80.00 | $76.00 | $72.00 | $68.00 |
| 14" | $90.00 | $85.50 | $81.00 | $76.50 |
| 16" | $95.00 | $90.25 | $85.50 | $80.75 |
| 18" | $100.00 | $95.00 | $90.00 | $85.00 |
| 20" | $110.00 | $104.50 | $99.00 | $93.50 |
| 22" | $130.00 | $123.50 | $117.00 | $110.50 |
| 24" | $150.00 | $142.50 | $135.00 | $127.50 |
| 26" | $190.00 | $180.50 | $171.00 | $161.50 |
| 28" | $200.00 | $190.00 | $180.00 | $170.00 |
| Length | Pro | Maison (5%) | Couture (10%) | Premier (15%) |
|---|---|---|---|---|
| 10" | $95.00 | $90.25 | $85.50 | $80.75 |
| 12" | $105.00 | $99.75 | $94.50 | $89.25 |
| 14" | $120.00 | $114.00 | $108.00 | $102.00 |
| 16" | $125.00 | $118.75 | $112.50 | $106.25 |
| 18" | $130.00 | $123.50 | $117.00 | $110.50 |
| 20" | $145.00 | $137.75 | $130.50 | $123.25 |
| 22" | $170.00 | $161.50 | $153.00 | $144.50 |
| 24" | $195.00 | $185.25 | $175.50 | $165.75 |
| 26" | $250.00 | $237.50 | $225.00 | $212.50 |
| 28" | $260.00 | $247.00 | $234.00 | $221.00 |
| Length | Retail | 10% | 15% | 20% |
|---|---|---|---|---|
| 14" | $333.00 | $300.00 | $283.00 | $266.00 |
| 16" | $444.00 | $400.00 | $377.00 | $355.00 |
| 18" | $555.00 | $500.00 | $472.00 | $444.00 |
| 20" | $666.00 | $600.00 | $566.00 | $533.00 |
| 22" | $777.00 | $700.00 | $661.00 | $622.00 |
| 24" | $888.00 | $800.00 | $755.00 | $711.00 |
| 26" | $999.00 | $899.00 | $849.00 | $799.00 |
| 28" | $1,111.00 | $1,000.00 | $944.00 | $889.00 |
| Length | Pro | Maison (5%) | Couture (10%) | Premier (15%) |
|---|---|---|---|---|
| 10" | $85.00 | $80.75 | $76.50 | $72.25 |
| 12" | $95.00 | $90.25 | $85.50 | $80.75 |
| 14" | $105.00 | $99.75 | $94.50 | $89.25 |
| 16" | $110.00 | $104.50 | $99.00 | $93.50 |
| 18" | $115.00 | $109.25 | $103.50 | $97.75 |
| 20" | $125.00 | $118.75 | $112.50 | $106.25 |
| 22" | $135.00 | $128.25 | $121.50 | $114.75 |
| 24" | $145.00 | $137.75 | $130.50 | $123.25 |
| 26" | $155.00 | $147.25 | $139.50 | $131.75 |
| 28" | $165.00 | $156.75 | $148.50 | $140.25 |
| Item | Type | Retail | 15% | 20% | 30% | 40% |
|---|---|---|---|---|---|---|
| Detangling Brush | 247 | $33.33 | $28.33 | $26.66 | $23.33 | $20.00 |
| Boar / Nylon Brush | 212 | $33.33 | $28.33 | $26.66 | $23.33 | $20.00 |
| XL Round Brush | 214 | $44.44 | $37.77 | $35.55 | $31.11 | $26.66 |
| Item | Type | Retail | 15% | 20% | 30% | 40% |
|---|---|---|---|---|---|---|
| Roller Sets | Full Set | $55.55 | $47.22 | $44.44 | $38.89 | $33.33 |
| Threshold | Tool Discount |
|---|---|
| At Enrollment | 15% |
| $2,000 total spend | 20% |
| $4,000 total spend | 30% |
| $6,000 total spend | 40% |
Hair-only, tools-only, or blended spend all count. 15% available to all Atelier members at enrollment.
What a stylist needs from a brand is not a fixed thing. Some want visibility — their work seen beyond the chair. Some want product they can stake their reputation on, and nothing more. Most want both, in different measure. Atelier is built to serve all of it.
Celviá's editorial and social platforms exist to put your work in front of people who need to see it. Atlas placement drives new clients to your chair. Campaign features, stylist spotlights, and brand storytelling are part of how we invest in the professionals inside this program. Show up for the work — we'll help it travel further.
Exceptional hair, a full professional tool line, preferred pricing that deepens with you, and a credit window that gives you room to breathe. No manufactured discounts, no fine print designed to benefit us. Your tier is based on what your account actually spends each quarter — and your CelviCash builds on every single purchase, redeemable whenever you need it.
The stylists inside Atelier are helping determine what Celviá becomes. Feedback on new product, real-world results, a direct perspective on what performs and what does not — that shapes the decisions we make. For the professional who wants to be part of building something from the ground up, this is that opportunity.
Standing in Atelier is earned quarterly, pooled across every stylist and every Celviá purchase at your salon. Hair, tools, accessories — every order counts toward the threshold. As your investment with Celviá grows, what we extend in return grows with it. Tiers reflect the quarter they're earned in and reset at the start of each new one.
Where every account starts. Pro pricing on hair, 15% on tools, 2% CelviCash on every purchase (redeemable anytime as store credit), Atlas listing, full shade access, and an Atelier welcome kit. The foundation — active from your first order.
Consistent investment recognized. Hair pricing deepens by 5%, Atlas placement becomes featured, editorial consideration opens, and CelviCash increases to 3% on every purchase. The program deepens as the relationship does.
Celviá is a core part of how your salon operates, and this tier reflects that. 10% off hair, 30% on tools, 4% CelviCash on every purchase, and active campaign inclusion. Education is priority-access. This is a real working partnership.
The highest standing in Atelier, earned by accounts that go all in. Maximum return across every category — 15% off hair, 40% on tools, 5% CelviCash. Dedicated account support and first consideration for product collaborations. You built this with us. We don't take that lightly.
Most brands withhold preferred pricing until a relationship has already been proven. Celviá takes a different position. Each introduction pairs a hair investment with a one-time tool contribution — so the full system can be experienced before the first quarter closes. These are not promotions. They are starting points.
$5,000
5% preferred hair pricing
Included tool value: $265+
$10,000
10% preferred hair pricing
Included tool value: $640+
$15,000
15% preferred hair pricing
Included tool value: $1,300+
Atelier is still being shaped — and the professionals inside it are shaping it. If the philosophy behind this work resonates with the way you work, we'd be glad to have you.
Place an OrderCelviá Beauté · Licensed Professionals Only · 2026 · Know a stylist who'd be a great fit? Pass this along.
Submit your construction, length, shade, and texture. Cassadi reviews every order personally before anything ships.
Place an OrderReach Cassadi directly on WhatsApp or iMessage — for orders, questions, or anything in between. No support ticket, no wait.
WhatsApp · 646-494-6777Fill in what you need below. When you submit, a pre-formatted message will open — review it and send. Cassadi will confirm your order and send a custom invoice.
If selecting "Color match from photos" — send 2–3 photos of your client's hair in natural light (roots, mid-lengths, and ends) via WhatsApp or iMessage after submitting.
Detangling Brush
Boar / Nylon Brush
XL Round Brush
Elevare Roller Set
Your Atelier discount will be applied to your custom invoice.
Once you fill in your details above, your complete order will be automatically written as a message — you won't need to type anything. Just choose how you'd like to send it, review the pre-filled message, and hit send. Cassadi will follow up with a custom invoice.
No minimums on stock orders. Cassadi reviews every order personally before anything ships.